TomTom

TomTom introduced one of the first sports watches with a built-in heart rate monitor. Which meant you wouldn’t need that clunky chest strap anymore. Sounds great but the first question that came up was if people are actually familiar with a heart rate monitor chest strap. Because if you don’t need it, you don’t have to see it. With this online video, we made sure you would see the joy of running strapless...