McDonald's

McDonald’s committed itself to reducing litter around its restaurants. To positively address this problem, we added value to waste. A lot of value. We introduced a unique and limited jewelry collection made of customers’ trash: the Litter & Glamour Collection. McDonald's customers who threw their waste away in the special gold trash bins were given the chance to win a piece from the Litter and Glamour collection. We took customers' litter from the streets and together with a renowned goldsmith and metal worker turned it into a collection of 14-karat jewelry. In a special process, the litter was gilded, and some items were inlaid with stones. Ranging from a life-size dented milkshake cup to a ring made from a Big Mac box. Creating the world’s most wanted waste.