Centraal Beheer

For over 25 years we’ve seen ‘Even Apeldoorn Bellen’ (Just call us) commercials for the big audience. But because it was their 100th birthday Centraal Beheer wanted something different, but it still had to reach everybody in Holland. With this in mind, we came up with an integrated promotional campaign where we were looking for new leading actors for our LIVE accidents. We’ve built several life-size funny accidents so people could actually become part of it. They had their picture taken and the funniest photos would become part of the new outdoor campaign for everyone to see.