Spierfonds

The phrase ‘the best day was yesterday’ comes from a true patient story. When we look at most muscle diseases, the patient only deteriorates. We use this intense but very clear fact in our communication concept: ‘Yesterday I could still…’ Through this ‘simple way’ of communicating real patient problems, the target group can easily and quickly empathize with the daily limitations of a muscle disease. Additionally, it emphasizes the urgency of supporting the Muscle Foundation for scientific research. Preferably yesterday…