KLM

When KLM first saw the new Dreamliner, it didn’t quite match their high standards. Therefore, they upgraded the plane with all kinds of cool extra features. In an online video, KLM wanted to promote its newest member in all its glory. One of the biggest hypes during that time were unboxing videos. Thousands of people watch other people unpack a chocolate egg, a new LEGO box or brand-new smartphones. That's why we introduced ‘The biggest unboxing video you've ever seen.’