Swift Mega Koeriers

Swift Mega Couriers were looking for new couriers. So, we send its own personnel manager registered envelopes containing a job application form, using competing courier companies (TNT, DHL, UPS). The couriers came to deliver the envelope, but as it was registered delivery, they had to hand it over to Swift's personnel manager. In this way, the competing couriers had unwittingly delivered their own application form. The personnel manager then immediately took the form out of the envelope and offered the couriers a job. Therefore, this DM lead to 100% response into the heart of the target group.